Oriented towards smaller businesses, we provide custom solutions at reasonable prices.

Today's smaller businesses often shortchange themselves when it comes to their web sites, and their marketing communications in general. They know they want a site, but perceive that a custom design, a database-driven site, or a search engine marketing campaign is too expensive for them. If you can afford the cost of a professionally printed mass mailing, you can afford a small custom web site. The web site is there 24/7, can be easily updated, and can act like a laboratory for developing your brand messages. It is money well spent.

We think a web site should be part of your marketing communications plan.

More and more people are using the web for simple information every day. It's difficult to know how many people notice a print ad, but most visitors to your site will choose to come there by clicking an on-line ad or typing an address. They want to know about your company. Those visitors should be rewarded by seeing a professional looking site that thoughtfully reflects your company's messages. One that attracts them to do business with you. You can measure site traffic, and the ROI of campaigns that include your site as a component.

We work to complement your business needs not win awards.

We're consultants first, and designers second, so we want to do what's right to promote your business, not satisfy our egos. We won't try to sell you on an animated site if it won't help your strategy, or design your site with visions of professional awards. We think animation can be very powerful, and we like awards, but we would rather increase your sales.

About company principal Richard Schieferdecker...

Prior to founding Clout Design, Rich was the Communications and Graphic Designer for MedSafe, Inc. of Waltham, MA, a healthcare consulting business with sales of $8 million, where he helped develop the web site strategy, design the interface for web based applications, and develop presentations to the company's investors and client base. Rich has production management experience in multimedia development, and ten years of experience in television and video production. Rich has a BA in History from Trinity College in Hartford, CT, and completed the Multimedia Studies Certificate program at San Francisco State University. Rich is a member of the Massachusetts Interactive Media Council (MIMC), and the Boston Ad Club.